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Hi Nick - it refreshing to finally read a critique of Smile in the Mind, as it has been accepted as the beginners guide to creativity. And it is the wise-crack, the 'can you see what we did there' – the joke that quickly gets old. Which is probably why it has dominated advertising since the 60s. And why alternatives must be explored.

I do have a copy – it's throwing peanuts at me from the shelf. It's winding up Barney Bubbles who is running out of Reasons to be Cheerful. I may put 8vo between them to spoil the party.

Miss you Nick - best from Darren


Dazla, correctional facilities would be more appropriate.

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